REBRANDING CAMPAIGN

This rebranding campaign centered on showcasing the new logo in playful, unexpected ways—appearing on everyday items like butter and matcha, and brought to life with oversized shopping bags, signs, and newspapers placed around London to add a fun, eye-catching twist. Joana played a multifaceted role, serving as co-art director, creative producer, and movement director.

Click on images to see the campaign reels.